Why use expensive staff? Why pay high copyright fees?

11/01/2012

If you come from a non-broadcast business, you may be shocked at the costs of making broadcast TV and the cost of hiring professional crew members. You may be frequently thinking;  “I can find you someone who will work for less than that.”  or “I know someone who can make that cheaper”.

You shouldn’t doubt that there is always someone cheaper, but it’s usually preferable to be interested in having someone more talented, someone with a track record in HD production for broadcast and someone with insurance and a proven ability to deliver on time and on budget safely. If someone is injured or fails to deliver, your production may have to bear the cost.

Handmade, home grown solutions often seem attractive and they are suitable for domestic use but often not for the specific requirements of high quality broadcasters.

You may hear comments like ‘why is the music so expensive – there’s tons of cheaper stuff on the internet?’. Well, it’s true, there is, but unfortunately it’s rarely cleared for broadcast. And even when it is, it’s never going to match up to a piece that’s specially composed to fit your beautifully, precisely edited show. Anyone can plaster a bit of music over a sequence but not everyone can see how much more effective it is to have bespoke music, underscoring the mood and drawing attention where the director wants it, The apparently cheap solution can become staggeringly expensive if copyright is infringed. A professional composer will be on their guard against accidental breaches of copyright. It’s much safer, as well as more creative, to compose specific programme music you know is clear of copyright issues.

The same is true of many other works of art required by programme makers, such as illustrations, book covers, posters, photographs, film inserts, scripts – all of these are much less trouble if specially created for the programme. Then and only then, can you feel safe that there are no copyright encumbrances coming back to bite you at a later, and much more expensive, date.

Another issue you may encounter is zealous,  but untrained enthusiastic volunteers ‘researching’ costs for you and then coming up with domestic/educational rates which look attractively cheap. Many copyright holders will allow schools, charities and home users to have a very cheap licence eg for a font, an image, a piece of music, a piece of film. But if you proceed to broadcast any copyright item of this nature you MUST be very clear that it is for broadcast so that the copyright holder can reflect that usage in the price. A font that costs £25 for a home user can become a £5,000 font if you want to use it for commercial purposes. Check before you use it, not after. You can’t take back a broadcast.


Guardian Teacher Network

15/05/2011

Guardian Teacher Network.

Useful resources for the whiteboard


Talkie Time on CBeebies

23/04/2011

Our new Talkie Time series for 3-5 year olds is here on the CBeebies website. This series is for home use between children and parents, carers, older siblings, grandparents.


CBeebies picks up new animated series | News | Broadcast

08/04/2011

CBeebies picks up new animated series | News | Broadcast.

This is based on the same principles as the Bobath/Cerebral Palsy ‘playful exercise’ programme type of programme which has been so successful in mitigating brain injury in premature babies. Also iterated in Norman Doidge’s work amongst others. It’s also the foundation of the literacy work we do in Talkie Time.


Talkie Time new Learning sketches on the BBC Website

10/03/2011

Rodd’s new sketches for the classroom are  here on the BBC’s class clips site – 17 curriculum sketches available. Search for ‘Talkie Time’.

The new sketches are:

Three sketches on PSHE (Faces and Feelings, Rodd’s Bad Day and Rodd’s First Day

Three sketches on Numeracy (Counting to 20, Counting in Pairs, Counting Back)

Three sketches on Literacy (words ending in -at,   Magic Thumbs b and d   and Sticky Letters, a, e, i)

Help Rodd when he's counting to 20

Help Rodd sort out his vowels

Ten Cbeebies sketches also coming soon to the CBeebies website.


Our programmes on BBC iplayer and CBeebies this week

05/02/2011

Faces and Feelings

Literacy and Numeracy

Series 1

 


Talkie Time review

03/02/2011

Karen

Many thanks for pointing me to this resource! It is a great example of the sort of interactive content that can bridge the gap between learning at school and learning at home. I can imagine this being particularly empowering for parents as a way to support their children’s learning and providing them with the confidence to develop their own understanding and skills in child development.

Simon Shaw
(simon.shaw@becta.org.uk)
Senior manager – Parental engagement and online reporting