At today’s Showcomotion I had the good fortune to attend a session with Frank Boyd and Marc Goodchild. ‘Crossover Kids’ introduced me to their method for sparking off multi-platform developments amongst a random group of interactive and TV producers. Having brainstormed lists of platforms and genres we were randomly allocated two platforms and a genre and sent away to come up with something that worked for kids. I particularly enjoyed Frank’s excellent road map for creativity and ideas generation which led from ‘an opportunity’, via a widening miasma of ‘seeking perspective’ then down into a narrowing funnel of ‘editing’, to ‘a thingy’. It was reassuringly low-tech and resulted in free and easy brainstorming.
Showcomotion Innovation Labs