The predecessor of the Wii Fit was the Eye Toy Kinetic, a ‘gym’ game for improving fitness. It was an important step but it didn’t get it quite right. Too complicated to log in was one issue, repellently fit avatar trainers was another, but more importantly, it was designed for people who were already fairly fit. This is a misunderstanding of its audience. Many creators continue to overlook the middle-aged audience they could harvest. The Eye Toy Kinetic’s routines require a level of agility seen in wiry teenagers, not fat middle-aged women who’ve forgotten, if they ever knew, how to exercise. But the Wii Fit has got it right. In the last four weeks I’ve watched some government morbidly obese statistics switch on to exercise because the Wii Fit helps you leap over the barriers to exercise without humiliation, finger-wagging or boredom. It manages to be motivational without ever being patronising. It gives frequent and timely feedback and it repays effort. I’ve seen a middle-aged man become competitive enough to beat a skinny teenager at hula hooping, and a woman who’s never run in her life jog for 60 minutes. This is when the technology becomes exciting, when it can incite this level of personal empowerment and change.
Wii Fit, Eye Toy, exercise and weight loss